We look at the ways that politicians, scientists, and journalists use analogy to sway the opinion of diverse audiences to get their point across. Analogy is a powerful toll to sway public opinion, make sense of ambiguous or confusing events (like 9/11) generate new ideas, and solve problems ranging from the mundane to the profound. Here we explain how it is done and why it works. We have written more academic articles available at my website on academia.edu.

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